阿迪达斯，“打破纪录和垄断”

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Adidas has once again proven its commitment to athletes by teaming up with a new, like-minded partner. On March 29, the iconic sports brand announced Pan Zhanle as its new brand ambassador. “Records are meant to be broken, and monopolies should be shattered,” said the young star, who is still under 21. His relentless spirit on the field perfectly matches Adidas' philosophy of persistence, self-improvement, and pushing boundaries.

This partnership is a significant milestone for Adidas, which has been following its local “In China, For China” strategy since entering the Chinese market in 1997. Through a diverse range of products and an extensive presence, the brand has supported China's sports development for years. Joining forces with Pan Zhanle marks another important step in solidifying this strategic focus.

**Pan Zhanle Becomes Adidas' New Ambassador**

The announcement on March 29 sent ripples through the sports world. Adidas, known globally for its premium sports gear, has now teamed up with China’s top swimmer, Pan Zhanle, making waves in the industry. His exceptional performance at the Paris Olympics helped him gain widespread recognition, and Pan’s mantra of \"Records are made to be broken\" continues to inspire his path to success.

From falling in love with swimming at age four to becoming the fastest swimmer in the world, Pan has spent 17 years creating a legendary story. He trains 15,000 meters every day, a testament to his commitment and relentless drive to push past limits. His passion for sports and dedication to excellence align perfectly with Adidas' long-held brand values.

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In the men's 100-meter freestyle, Pan Zhanle has consistently shattered records. At the 2022 Budapest World Swimming Championships, he tied the national record with a 47.65-second finish, making him the second Chinese swimmer to go under 48 seconds in this event. Then, at the 2023 Hangzhou Asian Games, he became the first swimmer in Asian history to finish under 47 seconds with a time of 46.97.

In 2024, Pan reached new heights in his career. First, at the Doha Swimming World Championships, he set a world record with a 46.80-second opening leg in the men's 4x100-meter freestyle relay. Later, at the Paris Olympics, he broke the world record again with a 46.40-second performance, becoming the first Chinese swimmer to claim the gold in the men's 100-meter freestyle.

**Perfect Match: Adidas and Pan Zhanle’s Shared Spirit**

Industry insiders have noted that Pan Zhanle’s sunny and healthy image aligns perfectly with Adidas’ brand ethos. As a representative of the new generation of Chinese swimmers, his professional attitude and fighting spirit on the field have garnered widespread attention, which aligns perfectly with Adidas' mission to inspire more people through sports.

Adidas has always adhered to the principle of \"Only the best for athletes.\" This commitment has driven them to innovate and provide athletes with the best gear to help them break records and surpass their limits. Whether it's witnessing 272 Olympic medals at the Paris Olympics or helping teams lift European and Copa América trophies with products like the Predator and F50 football boots, Adidas has consistently been a cornerstone of the world's sports stages.

In the world of athletics, Adidas products have been shown to make a significant difference, providing athletes with that critical edge in the race to break records. Now, with Pan Zhanle onboard, Adidas will continue its legacy of helping athletes shatter records with top-tier sports gear.

Moreover, Adidas' 2024 \"YOU GOT THIS\" campaign encourages athletes to shed the pressure and enjoy the pure joy of sport, a sentiment that perfectly matches Pan’s philosophy of enjoying the competition. Their partnership is not just about elite athletes meeting at the top, but a shared spirit of pushing beyond boundaries.

**Focusing on the \"In China, For China\" Strategy**

This collaboration is more than just a brand endorsement; it is a crucial step in Adidas' ongoing effort to cement its presence in the Chinese market. Since its entry into China in 1997, Adidas has been committed to its \"In China, For China\" philosophy. The brand supports various Chinese athletes across multiple disciplines, including tennis player Wang Xinyu, track and field athlete Wu Yanni, and basketball player Hu Mingxuan, who represent Adidas across different product lines.

Adidas also scouts and nurtures young talent, providing support through technology and innovation. In 2023, they signed 17-year-old breakdancer Liu Qingyi, who went on to win China’s first Olympic breakdancing medal at the Paris Olympics. Similarly, Adidas signed 16-year-old Su Yiming in 2025, who then went on to become China’s youngest Winter Olympics gold medalist in 2022.

Adidas continues to deepen its support for Chinese sports through long-term collaborations with the Chinese Volleyball Association, Tennis Association, and Athletics Association, as well as sponsoring major events like the Beijing Marathon and Shanghai Half Marathon. They also support grassroots sports through initiatives like the \"Chufeng Project,\" which selects and trains young female soccer players from Western China.

By providing essential training and professional gear, Adidas is shaping the next generation of Chinese athletes. As the country strengthens its position as a sports powerhouse, Adidas remains committed to advancing China's sports development, one partnership at a time.

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This version rearranges some sections and adopts a more energetic tone, focusing on storytelling while keeping the original meaning intact.