Media Snapshot of CIIE丨Reuters:Eighth CIIE global promo underway

转自：中国国际进口博览会

Editor's Note

The China International Import Expo (CIIE) has been held successfully for seven consecutive years, with its global reach and impact expanding through worldwide acclaim. Media outlets across the globe have captured its resonance through stories and visuals, crafting vivid CIIE stories. The "Media Snapshot of CIIE" column aggregates coverage from leading domestic and international outlets, presenting a 360-degree panorama of the opportunities an open China unlocks for global progress. Join us in witnessing how the international media frames the CIIE — to feel the pulse of the era and heed the resounding call of openness！

China International Import Expo (CIIE) has launched a global promotional campaign in preparation for the 8th CIIE taking place November 5–10, 2025. Two delegation teams have been dispatched to Europe to engage key stakeholders and increase participation. The first delegation visited Germany from March 30 to April 3, while the second traveled to Finland, Belgium, and Norway from April 22 to April 30.

During the visit to Germany, the delegation attended Hannover Messe 2025, where they engaged in high-level discussions with key entities such as Baden-Württemberg International, Saarland Economic Promotion Corporation, Festo, PHOENIX, SEW EURODRIVE, Schaeffler, and Deutsche Messe AG, exploring collaboration opportunities. Germany, a long-standing CIIE participant, occupied over 26,000 square meters exhibition space at the 7th CIIE. Industry giants including Bayer, SCHOTT, Zeiss and Merck left their imprints at the 7th CIIE, which unveiled their novel products and cutting-edge technologies, placing a pronounced focus on innovation and the pursuit of industrial upgrading.

Reuters coverage screenshot

Original title: 200-day Countdown: Global Promotion for 8th CIIE Underway

Source: Reuters

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